NAY EDUCATION
         
Marketing Manager
RNA Resources Group Limited
DUBAI, UNITED ARAB EMIRATES
Job Description
The Marketing Manager willcreate and drive traffic to multiple mall properties owned by one of the largest retail players in Middle East region by delivering differentiated experiences (campaigns, initiatives, events) and the development of a comprehensive annual marketing strategy, inclusive of acquisition, retention and activation tactics (physical and digital) which leads to revenue generation of new and repeat purchases. Some of the key activities are given below:
• Advertising and marketing campaigns
• Online marketing & social media
• Branding standards and sales support
• Event marketing & client events
• Partnership marketing
• Loyalty program support

Drive Awareness and Footfalls
• Develop activity schedule incorporating events, press 
releases and other announcements linked to key mall 
events and activities
• Identify, develop and execute appropriate social media 
strategies for the malls
• Respond to media enquiries and information requests
• Organize and host incoming media, influencer groups 
and other individual visits to the mall
• Support the implementation of ongoing, focused 
community relations programs, that are strategically 
planned 
to support and enhance the area marketing efforts
• Develop and maintain corporate image and reputation 
management practices (in conjunction with LRL 
direction), including intellectual property management 
and crisis communications

Drive Revenue
• Develop and execute marketing activities for the malls in 
accordance with brand strategy and direction – including 
but not limited to online, offline and partnership 
marketing campaigns.
• Prepare the annual marketing plan and budget for the 
malls, in line with brand strategies and including 
measurable campaign objectives and targeted results
• Develop offline marketing activities including 
advertising, direct marketing and collateral 
merchandising materials
• Develop online plans and activities encompassing SEO, 
paid search, e-mail marketing and other digital 
opportunities
• Manage and develop mall website content to maximize 
conversion & footfall
• Monitor and analyze performance of marketing 
campaigns to measure impact
• Identify and deliver targeted, profitable partnerships 
with local consumer brands that drive guest acquisition, 
experience and retention
• Follow competitive activity and recommend appropriate 
responses
• Manage associated online/offline agencies

Manage Budgets
• Manage activity budgets, ensuring cost-effective use of 
funds and accurate forecasting
• Ensure that marketing plans show a measurable ROI 
against spend wherever possible

Qualifications
Technical
• Degree qualified with 3 years retail, consumer, leisure or 
hospitality marketing experience Minimum 3 years of 
people management experience
• Experience in preparation, execution and analysis of 
marketing plans
• Proven success in marketing and communications 
campaign delivery
• Ability to analyze data using established 
analytic/reporting tools to measure campaign 
effectiveness
• Ability to work cross-functionally with hotel and 
corporate teams to align and execute against a common 
goal
• Ability to manage marketing plans to budget/forecasts

Behavioral
• Passion for the retail industry
• Strong leadership qualities, including influencing skills 
and people development
• Ability to manage several projects simultaneously
• Self-sufficient and adaptable

Education
• MBA in Marketing from a well-recognized university with 
3-5 years’ experience in marketing activities
• Languages: English (Fluent)